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"Ahimsa is sanskript for nonviolence."
The thin Austrian women with the blond hair, is an anomaly within this farmers market. She is selling expensive vegan granola, vegan deserts, almond milk and nuts. Her ideal customer base would exist within a health conscious, wealthy community, not economical, middle class office workers. When Bettina became vegan she realized there wasn't very many delicious and substantial meal options. About a year and half ago, Bettina took initiative and started creating her own vegan recipes. A full time restaurant manager, she was well acquainted with cooking and food. So far, she only sells in 2 markets, however her almond milk is about to be sold in Whole Foods. All alone, Bettina has been able to create a boutique vegan brand that combines delicious deserts and nutrition. A determined multi-tasker, she juggles her brand and her job, while being completely devoted to her product. She stands alone in a unfamiliar market, however she is still excited and eager to sell to whoever will buy. Handing out samples to every passerby, Bettina's believes her food is capable of selling itself. As Bettina describes the possible future to me, her eyes light up. If there is one thing, the young Austrian is driven by it is hope.
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